Measurement and conversion
Every euro invested, tracked through to the sale.
We link your visits, calls and sign-ups to your revenue, so you can decide with figures.
Why complete tracking changes decisions
In the adult industry, a sale can start on a website and end by phone or on a partner platform. Without tracking, you cannot tell which channels really contribute to revenue.
We set up end-to-end tracking that respects visitors’ consent, then improve the journeys that convert least.
What we do
Measurement plan
What we track, with which tools, and why.
Tracking of sales, calls and sign-ups
Every result is tied to its origin.
Return-on-investment dashboards
A clear view of the ratio between spend and sales.
Journey analysis
Where visitors drop off, and why.
Optimisation tests
Pages and forms are compared.
Consent and data
Tracking that respects each visitor’s choices.
How it works
Audit of existing tracking
What is measured today, and what is missing.
Measurement plan
The indicators that matter for your model.
Tool set-up
Tracking, dashboards and consent.
Analysis and recommendations
Actions ranked by expected effect.
Adapted to every model in the industry
“Our site was losing revenue. Since Velvet Agency took over our digital tools, we have returned to growth.”
References related to this service
See all references →Frequently asked questions
Which tools do you use?
[Tools to be specified according to your situation]
Can phone calls be tracked?
Yes, call tracking is part of the service, depending on how your number is set up.
Do you respect visitors’ consent?
Yes: tracking takes into account each visitor’s cookie choices.
Do you work in several countries?
Yes: France, Germany, Switzerland and Belgium.